Pricing direction
Athlete view
A free athlete view or trial can support plan review without making athletes the main conversion target.
Coach plan
A monthly coach plan should cover planning, multi-athlete review, comments, and reports.
Annual coach plan
Annual pricing can support committed coaches who use the workflow every week.
Club plan later
Club pricing belongs after team libraries, group planning, and admin controls are real.
No fake store badges
App Store and Google Play links should stay hidden until store pages exist.
Conversion target
The page should convert coaches and clubs while protecting athlete trust.